Founder-led. Software-company backed.

Built by the person you’ll actually work with

PrizeStack is not a faceless SaaS platform. It is founder-led by Paul Purseglove, the person behind the product, the platform and the onboarding experience.

Paul Purseglove, founder of PrizeStack

Founder

Paul Purseglove

Product lead, platform architect and client contact at PrizeStack.

Why PrizeStack exists

Serious competition operators need more than a template

I built PrizeStack because competition operators need better tools: easier admin, better player experiences, clearer data, stronger integrations and more flexibility than off-the-shelf systems usually provide.

The aim is simple: give operators a platform that feels professional from day one, but still gives them room to grow, customise and improve as their business develops.

When you book a demo, you are not passed to a salesperson. You speak directly with the person responsible for the product, the platform and the way it supports your business.

Technical background

Built on decades of hands-on technical experience

PrizeStack combines founder-level accountability with the software delivery standards behind Electro, our sister company.

Age 11

Started coding

Paul first taught himself to code by writing games on a Commodore 64, developing the early technical curiosity and problem-solving mindset that still shapes how PrizeStack is built today.

Corporate IT

Serious environments

Before building his own platforms, Paul worked in IT roles with organisations including GE Capital, Reuters and P&O Ferries, gaining experience in professional, business-critical technology environments.

15+ years

Electro-backed

PrizeStack is underpinned by Electro, our sister software company, which has built robust systems for UK businesses for over 15 years.

AWS certified

Cloud architecture

Paul became an AWS Certified Solutions Architect in 2024 and personally designed the PrizeStack AWS infrastructure.

Founder-led support

You deal directly with the person responsible for the platform

PrizeStack gives operators direct access to someone who knows the product inside out. From demo to onboarding and ongoing support, the relationship stays close to the platform itself.

“ ”

Every PrizeStack client has my personal mobile number. If something matters to your business, I want you to be able to reach the person responsible for the platform.

Paul Purseglove, Founder

Direct accountability

You are not handed from sales to support to an anonymous ticket queue.

Fast answers

Questions are answered by someone who understands the product and the infrastructure.

Practical guidance

The focus is on what helps your competition business operate better, not just what looks good in a demo.

Room to grow

PrizeStack is built to support custom features, future improvements and stronger operator tooling.

Built properly

Founder-led does not mean unsupported

PrizeStack is led by Paul, but it is backed by the technical capability and delivery experience of Electro. That gives operators the direct accountability of a founder-led product with the standards of an experienced software company behind it.

Certified

Microsoft Certified Systems Engineer, 2000

Certified

AWS Certified Solutions Architect, 2024

Experience

Over 15 years building robust web platforms, internal systems and business-critical software for UK companies.

Book a free demo

Ready to see what PrizeStack could look like for your business?

Book your free 45-minute demo and we’ll show you exactly what you get, how the platform works and what your launch could look like.

Free demo

45 minutes · no obligation

Book your demo